On the back of the huge success of his bestselling Percy Jackson series, Puffin have signed Rick Riordan's trilogy based on Egyptian Gods (as compared to Greek gods in Jackson's books). It looks like it could be another popular set. For the collectors it might not be anything special, first print runs will likely be high as will marketing budgets, but there may be somethig to look out for. Bookseller.com has an article here.

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